MSc Digital Marketing & Data Analytics

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All-encompassing digital marketing competencies

This programme guides the students through the understanding of the entire marketing funnel, allowing them to have a global perspective on the whole set of the activities needed to successfully manage a marketing team.

H-FARM relevant network

Studying at H-FARM Campus will give learners the opportunity to enter into a network of high-profile contacts who are leading the digital transformation.

Hands-on approach

An experiential learning approach will allow students to gain practical knowledge and competencies in the digital marketing sector while developing soft skills such as public speaking, teamwork and critical thinking.

Fast-lane to success

Students will accelerate their career having the opportunity to become Digital Marketing experts within 12months, landing to relevant position in the job market.

Why a Master's Degree in Digital Marketing & Data Analytics

Change and transformation drive the landscape of contemporary business, and to meet the demands of an increasingly digital age, companies need to evolve and transform. This programme acknowledges that marketing as a function therein has changed; whilst key marketing principles may still hold value, much of what we know in terms of approach and process has now evolved.

In this frame, the analysis of big data sets is a key factor for a firm to have a competitive advantage over their rivals, and deep-data driven marketing decisions are now a norm within contemporary business.

Outcomes

Through this master program, students will develop skills related to crucial professional jobs such as:

Product Manager

Brand Manager

Sales consultant

Digital Marketing Specialist

Growth hacking expert

Data analyst

Social media manager

Course Program Overview

This programme aims to give a complete overview on all the basic features of digital marketing, from the analysis of the context in which a firm operates to the best techniques to attract and convert customers.

Learners will be encouraged to draw upon their own commercial and personal experiences where possible to contextualise the theoretical content of the module thereby better. Analytical and evaluative skills will be developed through engagement activities both in class and the online learning materials.

Students will:

be able to identify new growth opportunities in any part of the customer journey, from awareness through marketing
optimize the product through a data-driven, experiment-based process.
understand the market in which a product or service will be launched

An innovative learning experience

Our classes offer an immersive and dynamic learning experience thanks to the support of cutting-edge technologies, courses that combine theory and practice and dedicated tutors. The aim of our courses is to train the innovators and professionals of the future, and to do so we have focused our multi-disciplinary courses around the skills most required by the world of work.

Detailed course program

The programme considers various aspects of contemporary marketing through a digital lens and will provide learners with the opportunity to build their marketing-related knowledge, business understanding and critical thinking.

Throughout this course students will gain a broad skill set: first they will learn to research and manage data, to be able to understand the context in which they will operate and identify possible criticalities. Then they will focus on creativity, to come up with effective solutions and ideas, having special consideration for the customer experience, and finally they will gain the technical skills to bring these solutions to reality.

The students will have the opportunity to test the knowledge they acquired during the final experiential term, using startup methodology to develop their business idea/project or to follow a project inside a firm.

12 Months Program

Applied Research Methods for Business - 10 ECTS
Big Data, Analytics and IoT - 10 ECTS
Digital Marketing & Experience Design - 10 ECTS
Design Thinking - 10 ECTS
Digital Strategies & Digital Marketing - 10 ECTS
Web Design and Analytics - 10 ECTS
Business Research Project - 30 ECTS

Our Partner

Univeristy of Chichester – Awarding Institution

The University of Chichester ranks in the Top 30 of UK Universities*
*(Guardian University Guide 2021)

Faculty

Thanks to H-FARM College partnership with prestigious universities, our faculty includes italian and international experts from both the academic and the business world.

A campus where you can share experiences

H-FARM campus is an ecosystem where innovation, education and development meet. At H-FARM College students are part of an environment in which they are more than just classmates, they share experiences. Our students become the innovators of the future thanks to the support of environments built to their measure: flexible study rooms, libraries, sports fields and dormitories

General Information

Who provides the course
H-FARM College
Awarding Institution
University of Chichester
How the course will be provided
12 months Master's Degree
Duration of the course
Full time, 12 months
Language
English
Location course
H-FARM Campus - Roncade (TV)
Tuition fees
€14.640,00 per year

Admissions

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Education

Ecosystem

Contact

All-encompassing digital marketing competencies

This programme guides the students through the understanding of the entire marketing funnel, allowing them to have a global perspective on the whole set of the activities needed to successfully manage a marketing team.

H-FARM relevant network

Studying at H-FARM Campus will give learners the opportunity to enter into a network of high-profile contacts who are leading the digital transformation.

Hands-on approach

An experiential learning approach will allow students to gain practical knowledge and competencies in the digital marketing sector while developing soft skills such as public speaking, teamwork and critical thinking.

Fast-lane to success

Students will accelerate their career having the opportunity to become Digital Marketing experts within 12months, landing to relevant position in the job market.

Why a Master's Degree in Digital Marketing & Data Analytics

Outcomes

Course Program Overview

An innovative learning experience

Detailed course program

12 Months Program

Our Partner

Univeristy of Chichester – Awarding Institution

Faculty

A campus where you can share experiences

General Information

Who provides the course

Awarding Institution

How the course will be provided

Duration of the course

Language

Location course

Tuition fees

Need more information?

About

Education

Ecosystem

Contact

Our School

Programs

H-Farm Approach

Our Result

H-Farm College Main

Bachelor's Degree

Master's Degree

Library

Sports

Restaurants

Accommodation

H-Farm International School

H-Farm College

Campus

All-encompassing digital marketing competencies

This programme guides the students through the understanding of the entire marketing funnel, allowing them to have a global perspective on the whole set of the activities needed to successfully manage a marketing team.

H-FARM relevant network

Studying at H-FARM Campus will give learners the opportunity to enter into a network of high-profile contacts who are leading the digital transformation.

Hands-on approach

An experiential learning approach will allow students to gain practical knowledge and competencies in the digital marketing sector while developing soft skills such as public speaking, teamwork and critical thinking.

Fast-lane to success

Students will accelerate their career having the opportunity to become Digital Marketing experts within 12months, landing to relevant position in the job market.

Why a Master's Degree in Digital Marketing & Data Analytics

Outcomes

Course Program Overview

An innovative learning experience

Detailed course program

12 Months Program

Our Partner

Univeristy of Chichester – Awarding Institution

Faculty

A campus where you can share experiences

General Information

Who provides the course

Awarding Institution

How the course will be provided

Duration of the course

Language

Location course

Tuition fees

Need more information?

H-Farm International School

H-Farm College

Campus